Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that it is necessary to pursue our legitimate interest to promote our products and services:
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a. Customer relationship management
We maintain a customer relationship management system where we store personal data about you:
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● “Contact Information”: This category of personal data encompasses e.g. your name, address, phone/fax/mobile-number, e-mail or other online contact information. We receive Contact Information from personal contacts with you or from commercial address traders as well as from publicly available sources, e.g. websites. We use your Contact Information in order to promote our products and services or deliver urgent medical information regarding our products.
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● “Information about your interests”: Aiming at continuously improving your experience with our products and services, we also document and analyze our personal contacts with you, e.g. when we show you tablet-based materials. For this purpose, we document which topics have been shown to you, for how long and in which order as well as your reaction to individual topics.
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b. Market research Studies
We work together with fully independent market research agencies, who, on our behalf, conduct market research studies globally, focused on our scientific interests and products. We may share your Contact Information with these market research agencies in order to conduct market research studies that are specific to our customers.
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c. Deliver marketing/medical communications
We may use your Contact Information to communicate with you through phone calls, direct mail, e-mail or other electronic communication (e.g., fax, chats on websites, text messages, messenger messages or remote detailing/incl. customer services on demand) in order to deliver marketing/medical communications containing information about services, products or events related to your medical interest. However, marketing/medical communications via e-mail or other electronic communications (“Electronic Marketing/Medical Communications”) as well as via phone calls are subject to you providing your consent.
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d. Analyses of your use of our Electronic Marketing/Medical Communications
In order to customize our Electronic Marketing/Medical Communications to meet your needs and preferences and subject to you providing your consent, we analyze your use of our Electronic Marketing/Medical Communications, for example whether you opened and how you used our Electronic Marketing/Medical Communication (e.g. which links you clicked).
