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With this document, Bayer (Pty) Ltd (hereinafter “us”, “our” or “we”), wishes to provide you with information on how we handle your personal data and to obtain your consent for specific purposes as outlined below.
Unless otherwise indicated in the following sections, the legal basis for the handling of your personal data results from the fact that it is necessary to pursue our legitimate interest to promote our products and services, (Art. 6(1)(f) General Data Protection Regulation):
We maintain a customer relationship management system where we store personal data about you:
We work together with fully independent market research agencies, who, on our behalf, conduct market research studies globally, focused on our scientific interests and products. We may share your Contact Information with these market research agencies in order to conduct market research studies that are specific to our customers.
We may use your Contact Information to communicate with you through phone calls, direct mail, e-mail or other electronic communication (e.g., fax, chats on websites, text messages, messenger messages or remote detailing/incl. customer services on demand) in order to deliver marketing/medical communications. We might use marketing/medical communications to provide information about services, products or events related to your medical interest or to collect feedback on our products and services. This may include displaying customized advertisements tailored to your interests to you on our or other websites and apps. However, marketing/medical communications via e-mail or other electronic communications (“Electronic Marketing/Medical Communications”) as well as via phone calls are subject to you providing your consent, (Art. 6(1)(a) General Data Protection Regulation).
In order to customize our Electronic Marketing/Medical Communications to meet your needs and preferences and subject to you providing your consent, we analyze your use of our Electronic Marketing/Medical Communications, for example whether you opened and how you used our Electronic Marketing/Medical Communication (e.g. which links you clicked).
In case you place a purchase order with us, we process your Contact Information and your payment information in order to process your purchase order, including organizing shipment to you. The legal basis for the processing is the conclusion and fulfilment of the purchase contract for the ordered goods or services, Art. 6 (1)(b) General Data Protection Regulation. If you choose to pay on account, i.e. we provide our products or services before payment, we carry out a credit check to protect us against payment defaults, Art. 6 (1)(f) General Data Protection Regulation.
We use specialized service contractors that help us in providing our services. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.
We transfer or give access to your personal data to third parties in the following circumstances:
We only retain personal data for as long as is necessary for the purpose of a continuous customer relationship with you. As a rule, your personal data will be automatically archived for 3 years after 2 years of inactivity and then deleted. This does not apply, i.e. we retain your data for a different retention period, where otherwise provided by law (e.g. in connection with the performance of a contract concluded with you, a pending litigation or according to applicable tax laws).
The following rights are in general available to you according to applicable data privacy laws:
If you wish to exercise your rights, please address your request to the Data Privacy Manager za_data_privacy@bayer.com.
You hereby authorize Bayer (Pty) Ltd (hereinafter “us”, “our” or “we”) as well as other Bayer affiliates involved in managing a service or communication towards you, to directly deliver marketing/medical communications to you through e-mails or other electronic communications containing information about services, products or events related to your medical interest (“Electronic Marketing/Medical Communications”) as well as via phone calls and to analyze your use of our Electronic Marketing/Medical Communications in order to enable a customization of Electronic Marketing/Medical Communications to meet your needs and preferences as described in the information on data privacy above.
You are free to revoke your consent at any time with future effect. Please address your declaration of revocation to the contact described in the information on data privacy section 4 above. Furthermore, every Electronic Marketing/Medical Communication we send to you includes an option for you to easily revoke your consent by clicking an unsubscribe link.
