With its broad range of iconic brands, Consumer Health aims to support people do more for their health and well-being. This not only increases personal quality of life but can also greatly reduce health care costs.
The rapid pace of change in global health care markets is characterized by an increasing trend toward consumer-centered health care. Consumer Health’s own rich history in the self-care arena began in 1899 with the introduction of Bayer’s flagship global consumer brand, Bayer Aspirin™.
Today, the division brings consumers some of the world’s best-known and most trusted over-the-counter (OTC) medications, nutritional supplements and other self-care products. The division’s balanced portfolio includes strong brands in all the categories in which it competes, including Allergy, Analgesics, Cardiovascular Risk Prevention, Cough & Cold, Dermatology, Foot Care, Gastrointestinals, Nutritionals and Sun Care.